可口可乐投资Honest Tea
Wednesday, February 6th, 2008Lipton是我最喜欢喝的英国茶。Pepsi和Coca-Cola本来就是一对好兄弟。不论哪方在哪里有什么投资,另外一方一定也要注资该领域。
With its purchase of a 40% stake in tiny Honest Tea Inc., Coca-Cola Co. is banking on making tea a much more popular drink for Americans than it is today.
—— Wall Street Journal: Coke Invests in Tea Company, Expects Steeper Growth
Coca-Cola Co.投资四千三百万购买Honest Tea的40%股份,期望能打倒已经在茶领域有一番作为的PepsiCo Inc.。各位可能不止到,其实市场上卖的Lipton Iced Tea其实是PepsiCo和Lipton合作的品牌。可口可乐期望茶能取代美国人喝咖啡的习惯。
我是喜欢传统的Lipton,而Lipton Iced Tea一直以来都不合我口味。不知道Coca-Cola和Honest Tea合作的茶适合我的口味吗?
我个人比较喜欢喝Coca-Cola coke多过喝Pepsi coke。味蕾喝出来的感觉是不一样的。
With its purchase of a 40% stake in tiny Honest Tea Inc., Coca-Cola Co. is banking on making tea a much more popular drink for Americans than it is today.









