作者: 黄德峻 发表时间: February 28, 2012 – 7:49 pm -
我们都是人类,我们都喜欢特别优惠,这也是为什么我们在看到“大减价”或“庆货”这张大牌子时会有一种购物的冲动。好笑的是我们的反应只是一种情绪反应,例如商店高喊减价,但其实只是5%折扣,可惜一般购物者对于这种营销手法无可抵抗,会觉得眼前的减价绝对是划算的。
当我们在网上购物,我们比较会货比三家,看看哪家提供最好的价值。最精明的购物者则会注册成为Ruelala.com、Groupon、Living Social等闪电减价网站的会员。闪电减价网站之所以会受欢迎是因为这些网站和商家们推出真实的折扣,而不是用下三滥的“诱饵”术。购物者不再需要去商店查看是否热门品的优惠已经卖完了。
现在的网络基本上什么都卖,而且也可能会比较便宜。商人也可以透过这些闪电减价网站省下店家经营费用和开销。
以前人们曾经认为网络上有折扣的物品已经是次等货,但那绝对不是事实。网络消费是未来的趋势,而许多零售商业同意这个说法,并提供更多产品以供消费者能更好地找到他们。
Purchasing Good At A Discount – Does It Make You Smile?
We are all human, and as such, we all love to get that special deal. The human psyche is attracted to a special deal, which is why we instantly want to purchase something when it has a huge sign hanging over it that screams “SALE” or “CLEARANCE”. The funny thing is, we react emotionally to these signs, and not realistically. For example, we might see something that shouts sale at us, but in reality, the product is only 5% off of the retail price. And this is where brick and mortar shop is a disadvantage for the casual shopper. People are unable to comparison shop, and disinclined as well, when they are standing in front of something that they think is a good deal, even if it is not. In essence, a shopper is somewhat trapped.
When we shop online, we are more inclined to shop around, visit other sites and see what other options are available for the product that we want to purchase. The savviest of shoppers have started signing up for flash sale sites like Ruelala.com, Groupon, Living Social and others. One of the reasons that they flash sale sites are so popular is that they work with the companies that are offering deals to ensure that they are bringing their members a true discount and not just a “bait and switch” tactic. Companies must commit to a certain percentage of a discount, and must also commit to providing a certain number of deals. These flash sale sites are not like seeing a sale circular and then going to the store only to find out that they sold out of the product the same day. Nothing is more frustrating than that. At least when you are shopping online, you know if something is sold out before you leave the comfort of your own home.
Thankfully, despite, or perhaps because of, the dismal state of the economy, online shopping has really taken hold, and there is virtually nothing that you cannot buy online. And typically, buying online is simply far more economical than purchasing goods in a brick and mortar store. This is in part because the proprietors of the online websites can manage their “stores” with little to no overhead costs. This savings is then passed on to the consumer.
It used to be that online shopping was considered the next frontier for outlet shopping, with people considering the goods there second rate or discounted because of flaws, but that is certainly not the case any longer. Online shopping is the way of the future, and most retailers have begun to recognise this, offering consumers the same or better than what can be found in the shops.